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21 crore viewership for Aaj Tak

By Wirenews ~ 07 March 2019

Aaj Tak, India’s number 1 news channel sets a benchmark by becoming the first news channel to record highest TRP amongst all genres of channels. The rating of 21 crore viewership for Aaj Tak went beyond News channels, GRC channels and GEC channels. For the first time it has become the most popular channel amongst all the genres of channels according to the recent data revealed by BARC.

Aaj Tak stands steadfast as India’s undisputed number one news channel and the undisputed leader ever since its launch on 31st Dec 2000. Part of the TV Today Network, Aaj Tak dominates the media space and has been setting the news agenda for the country since its inception. 

The channel started as a half hour daily news & current affairs programme on Doordarshan and with its differentiated treatment of news coverage, grew to become the most watched 24hrs news channel for 17 years in a row. 

Aaj Tak has taken its leadership beyond the newsroom by winning at each and every Industry Award as the nation’s best and most preferred Hindi News Channel, with awards for editorial and journalistic brilliance. The channel has maintained the leadership with its pioneering initiatives of adapting the latest technology and going beyond conventional News coverage to bring the best to the viewers. 

Innovative technology like being the first Indian News channel to use drone camera for active news coverage, interviews on teleportation, the implementation of the latest technologies in news delivery besides a slew of new programming initiatives, exclusive interviews and Industry first events have kept the channel in pole position. Pioneering event properties like Agenda Aaj Tak, Safaigiri, Sahitya Aaj Tak, Salaam Cricket, Budget Aaj Tak and Panchayat Aaj Tak have kept the channel way ahead of the pack. These thought leadership events have become definitive platforms for bringing national issues into perspective. The channel commands leadership status as the nation’s most watched News Channel that has held the Numero Uno position unchallenged for the last 17 years.

 

 

 

 

   

 

 

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