JULY 2017
NEW DELHI | INDIA

 

 

A comic book about business studies that would make your college books look uncool 

By Wirenews

Building the Perfect Beast - What Really Happens in Brand Management  The world’s first brand management comic book, ‘Building the Perfect Beast – What Really Happens in Brand Management’, released today. Created and produced by Neil George, the 150+-page book with more than 400 anime based illustrations captures the triumphs and the challenges of interns in the marketing and communications industry.

Here is something new that's informative, fun and, frankly, not so heavy for all you budding entrepreneurs. If you are looking to be the next start-up pro in the scene, we suggest you give this comic book a read. Titled Building the Perfect Beast – What Really Happens in Brand Management, the plot centres around 10 typical protagonists from the world of brand marketing in a London-based headquarters of a global consumer goods firm.

Published by Power Publishers and Omnikarma Productions, the 150+-page book with more than 400 anime-based illustrations captures the triumphs and the challenges of interns in the marketing and communications industry.

Based on author Neil George’s years of providing career advice to his peers, the comic book also draws on real-life events that transpired during his 20+ years tenure in marketing consumer goods across the world. As such, it touches on the highs and lows of everyday life in such a career, including the death of a colleague.

Before the start of each chapter, the author’s past and current colleagues share short but useful insights from their time in brand management, the book has already sent many hapless interns in the marketing and communications industry into a tizzy.

The plot centers around 10 typical protagonists from the world of brand marketing in a London based headquarters of a global Consumer Goods’ firm. The eclectic mix consists of five new marketing interns, one tough boss, a superhero-like VP as well as background characters in the form of friends and colleagues.

The author started this book as an idea for a coffee table book to help provide career guidance and advice to interns wanting to join the FMCG industry. A lot. ‘Building the Perfect Beast – What REALLY happens in brand management’ captures the life of 5 interns, their boss and colleagues in Year 1 of joining a big multinational consumer goods’ company. Each chapter covers topics like media, research, R&D, advertising development, HR, the dynamics of sales vs. marketing etc. Readers will be taken on a fantasy trip into the exciting world of consumer goods.

This Holy Grail for all business aficionados as well as seasoned veterans comes in two editions: the Global Student Edition in paperback with 146 pages as well as hardbound Deluxe Platinum Limited Edition of 160 pages. You can pick it up from a leading bookstore near you or simply log on to Amazon or Flipkart to snag a copy at Rs 2,500.


 

 

 

 

 

 

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Consulting Editor: Ganesh Chandrasekaran | Information Technology Head: Abhinav Anand