One More English Newspaper for the Chennai Readers

By Shajan C Kumar

dtNEXT is no more a supplement with Dina Thanthi the Tamil daily. It is now an independent English newspaper from Oct 1, 2016. This newspaper is designed keeping in mind the comfort of a reader, making it a pleasant experience to the maximum level. A dynamic editorial, reporting and design team at work is making it more interesting in the days to come.

For me this English newspaper brings in some nostalgia of a time I spent with a great Newspaper Design Editor Mr. Varghese Kallada. We worked together at The New Indian Express for some time! More than his newspaper designs I loved his caricatures, illustrations and cartoons. His Infographics are the best. His sense of humour is superb!

Last time when I met him at his office in Chennai he had told me that dtNEXT will go independent very soon. He explained the design strategies that were attracting the public attention. The focus on colour palette and visual indexing that will make an identity to the newspaper. Mr. Varghese Kallada is the head of Design at dtNEXT.

There is a serious sense of practical news design connecting to the readers sensibility with Mr. Varghese Kallada's thought process. He plans every project with utmost care and keeps the deadlines intact.

Three decades ago, Shri S.P.Adithanar – inspired by popular Western publications - found the need for a Tamil daily would reach the masses through engaging content and easy language. In November 1942, he launched Dina Thanthi, which rapidly grew to become the largest circulated newspaper in Tamil Nadu, and is also the 5th largest read newspaper in the country. In November 2015 history recreate itself with the launch of a new English language daily from this leading media house. It was supplied free with the Dina Thanthi daily. For over 74 years Dina Thanthi has informed, entertained and enlightened its readers with credible news in Tamil.

The man behind this fruitful journey, Aditanar, was not just a media-savvy businessman, but a respected statesman as well. He was the founder of the We Tamils party and served as the member of the Tamil Nadu Legislative Assembly for four terms and was the speaker of the Assembly during 1967–68. He was also Tamil Nadu's minister for Cooperation in M Karunanidhi's cabinets of 1969 and 1971. In his memory, two annual Tamil literary awards have been set up to honour his legendary love for the language.

When he established Dina Thanthi in 1942, it went on to become the flagship of his newspaper business. He expanded operations by opening additional editions in Tirunelveli, Madras, Salem and Tiruchirapalli in the 1940s. Aditanar's legacy was expanded upon by his son Dr Sivanthi Adityan (24 September 1936 – 19 April 2013) who had the vision to launch the first Tamil eveninger, Maalai Murasu at Tirunelveli in 1959. Dr Adityan was a multi-faceted personality, who took on the roles of an educationist, industrialist and philanthropist with equal ease. He was awarded the Padma Shri in 2008 by the Government of India. He was an avid sportsman, and his passion saw him at the helm of the Indian Olympic Association from 1987 to 1996.

Under his leadership, Dina Thanthi was published across 15 cities across the country and became the most read Tamil daily. In 2012, Dr Adityan went on to launch a Tamil news channel, Thanthi TV and a radio station Hello FM.

With this English newspaper the Dina Thanthi group is now catering to the total content need of Chennai, the growing city. They are on multi media now! Print, Radio, TV, Web and Mobile!










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